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Luqiu, L. R. (2017). The elephant in the room: media ownership and political participation in Hong Kong. Paper to be presented at AEJMC 2017, Chicago, IL. 

Luqiu, L. R.& Yang, F. (2017).Digital public diplomacy in China: an analysis of foreign embassies’ international communications on Weibo.CPD-OXFORD Doctoral Conference on Digital & Public Diplomacy 2017, Oxford, UK.  

Luqiu, L. R. & Fan, Y. (2016). Media and Anti-Muslim Sentiment in China: A Study of Chinese News Media and Social Media.Paper presented at AEJMC 2016, Minneapolis, MN.

Luqiu, L.R. & Schmierbach, M. (2016). Be a “Defensive User”: A Study of Opinion Leaders on Chinese Weibo.  Paper presented at AEJMC 2016, Minneapolis, MN.

Luqiu, L.R.(2016). Government power, grassroots collective activities, and the life and death of dialect in China. Paper to be presented at Global Fusion 2016, Philadelphia, PA. 

Hatef, A.& Luqiu, L. R. (2016). One belt one road: what does Afghanistan fit in China’s grand project?Paper to be presented at Global Fusion 2016, Philadelphia, PA. 

Luqiu, L. R.(2016). The reappearance of cult of personality in China?Paper to be presented at CPD Doctoral Conference on Public Diplomacy 2016, Los Angeles, CA. 




Pennsylvania State University State College, PA

Teaching Instructor

World Media System                                          Jan 2018 – May 2018

International Mass CommunicationAug 2017 – Dec 2017

-      Undergraduate course

-       Understand different theoriesrelated to international communication, and applythese theories to explain why mass media take the particular forms and operate the way they do in and among different countries/cultures.

-       Analyze mass media critically, through the interplay between mass media and the economy, politics, culture, and other social forces. 

-       Re-thinkour relationshipswith mass media andour rolein the big picture as responsible global citizens. 

Teaching Assistant                                   

Media and Society                                                                                       Aug 2016 – Dec 2016

American Journalism                                                                                 Aug 2016 – Dec 2016

Media System                                                                                                  Jan 2016 – May 2016     

Media and Democracy                                                                                    Aug 2015 –Dec 2016

International Communication                                                                    Aug 2015 -  Dec 2015

Teaching Training

Pedagogy in Communication                                                                         Aug 2016 – Dec 2016

-      This is a course on methods and practices of teaching communication area courses. After taking this course, I feel that my pedagogical skills are getting better and also improved my understanding of my own teaching.

Hong Kong Baptist University                                                                                  Hong Kong

Part-time Adjunct Lecture                                                                                   Sep 2007 – Dec 2014

International News Reporting

-      Graduate course

As a part-time lecturer at Hong Kong Baptist University’s School of Journalism, I taught international news reporting to post-graduate students for one semester per year. I designed the course which called current issues on international news reporting, in order to provide students with the first-hand news room daily operation and field work details. This course is trying to build students analytical thinking about international news, to develop students’ skills in identifying and pitching stories about international affairs, and to enable students to develop sources for reporting on a broad range of international issues. 



Luqiu, L. R., & Yang, F. (2018). Islamophobia in China: news coverage, stereotypes, and Chinese Muslims’ perceptions of themselves and Islam. Asian Journal of Communication, 1-22.


An analysis spanning 10 years of news reports about Muslims and Islam in Chinese state news media (N = 15,427) demonstrates that Chinese news reports project an overall negative view of Muslims. An implicit association test performed in the non-Muslim Chinese population (N = 1479) reveals negative stereotypes of Muslims. In addition, a survey of Chinese Muslims (N = 384) shows that they perceive negative coverage of Muslims and Islam in Chinese media, and that real-life discrimination might be a consequence of such negative stereotyping. This study reveals that (1) there is an overall negative framing of news coverage of Muslims and Islam; (2) non-Muslim Chinese hold a negative stereotype of Muslims and Islam; (3) Chinese Muslims are cognizant of a negative media portrayal of Islam and of themselves; and (4) some Muslim Chinese experience discrimination in their daily lives. The present study contributes to the literature on global Islamophobia, a phenomenon that is understudied in China.

Luqiu, L. R. (2018). Counter-hegemony: grassroots use of the Internet to save dialects in China. Journal of Multilingual and Multicultural Development, 1-12.


The Internet is used to create a grassroots counter-hegemony force. However, how individuals can effect changes to the development of language policies, especially in contexts such as China, is understudied. This study analyses three different forms of online activities – self-generating content, interaction, and discussion – to demonstrate how the Internet empowers individuals and creates a virtual public sphere for public participation and increased public awareness. It found that the Internet enabled citizens to participate in the manufacturing of online counter-hegemony discourse. These democratised contents and the process of participation provide grassroots bargaining power against the hegemony discourse. The study also discusses the challenges and limitations of the role of individuals in changing language policies in countries where citizens have limited political and civic rights.

Luqiu, L. R. (2017). The cost of humor: Political satire on social media and censorship in China. Global Media and Communication, 13(2), 123-138


On the basis of interviews with several of the most well-known political satirists in China and content analysis of a corpus of satirical texts, this study demonstrates how censorship has been strengthened since the creation of the State Internet Information Office in 2011. It also examines censorship’s different forms and its impact on individuals. The Chinese government imposes mainstream censorship policies on social media, and it is impossible for political satirists to avoid the ‘red line’ to lower political risk. The threat of censorship causes political satirists to self-censor, abandon their creations and reduce their output. The influence of those who continue to work is diminished because the government controls all Chinese social media platforms. However, political satire still has strong vitality thanks to collective action, such as the anonymous production, distribution and sharing of work on Chinese social media. The future of political satire on social media depends on whether the race between netizens and censors continues.

Luqiu, L.R.(2017). The elephant in the room: media ownership and political participation in Hong Kong. Chinese Journal of Communication, 1-17


In Hong Kong’s open and law-abiding society, applying the political principle of “one country, two systems” presents a challenge to the Chinese government, particularly regarding its efforts to control media ownership. Focusing on the structure of media ownership in Hong Kong, this paper describes the ways in which the Internet – especially social media – has empowered activists and alternative media by providing a means of avoiding censorship and social control. This paper also describes the Chinese government’s use of political power and capital to censor and shape the media landscape in Hong Kong in order to dampen public interest in politics and influence public opinion. Finally, this paper attempts to identify potential solutions to this problem.

Hatef, A., & Luqiu, L. R. (2017). Where does Afghanistan fit in China’s grand project? A content analysis of Afghan and Chinese news coverage of the One Belt, One Road initiative. International Communication Gazette, 1748048517747495.


One Belt, One Road is a political and economic initiative developed by China to revive ancient trade routes in an effort to encourage international trade. One Belt, One Road will increase China’s economic reach but also promises to improve the political and economic standards of countries involved in the program. The initiative holds transformative opportunities for Afghanistan, as the country continues to experience political and economic instability. One Belt, One Road, though is met with differing perspectives, where critics of the initiative point toward China’s exploitative desires. Through content analysis of China’s People’s Daily and Global Times as well as Afghanistan’s Khaama Press, this article suggests China and Afghanistan’s involvement in the One Belt, One Road initiative is rooted in vastly different interests.

Luqiu, L. R. (2016). The Reappearance of the Cult of Personality in China. East Asia, 33(4), 289-307 .


Over the past 2 years, there have been signs that the Chinese Communist Party has activated the propaganda machine to build a cult of personality around the current leader: Xi Jinping. The campaign has global ambitions. This study analyzes Chinese state media news stories, music videos, and animation on social media to discuss the themes of rhetoric and ritual. Using firsthand observation along with a brief comparison of the Soviet Union system and the history of the Communist Party of China (CPC), this study provides details on how the CPC is attempting to produce a cult of personality and the constraints it faces in doing so. Understanding this process is important for understanding the CPC and predicting whether China will continue to experience personalized regimes in the future.


Luqiu, L. R.(2017). Gregory Ferrell Lowe and Fiona Martin (Eds.), The Value of Public Service Media. International Journal of Communication11, 4.